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京东计划认购国美零售1亿美元可转债 谈判已进入最后阶段

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一个多月内,国美相继成为拼多多、京东两大电商巨头的联盟对象。

京东(NASDAQ:JD)计划认购国美零售(SEHK:00493)1亿美元可转债,转换价为每股1.255港元,谈判已进入最后阶段,或在近日公布。

京东和国美的合作此前已有迹象可寻。今年3月,国美官方旗舰店正式入驻京东。彼时外界分析称,国美可补齐京东中高端供应链的短板。

如今,双方的合作深入到资本层面。一位分析人士认为,对京东而言,意在全渠道夯实家电品类护城河。

“可转换债券是一个非常聪明的做法,这种投资方式灵活性较强,同时可以保底。”一位二级市场投资人表示。

对投资者而言,即债券持有人,如果看好公司发展,在宽限期之后可行使转换权,按照预定转换价格将债券转换成为股票,以实现双方利益更深层的绑定;若不看好公司发展,则可以持有债券,直到偿还期满时收取本金和利息。

这次交易意味着国美在一个多月时间内,相继成为拼多多(NASDAQ:PDD)、京东两大电商巨头的联盟对象。4月19日,拼多多宣布认购国美2亿美元的可转债,初步转换价略低于京东,为每股1.215港元。

与京东不同,拼多多在大家电品类销量很低,国美作为大家电品类的头部零售商能够帮助其更快打开市场,而且拼多多在物流侧受到阿里的扼制,国美旗下安迅物流可以提供覆盖全国的中大件物流、仓储及交付服务,国美也正基于门店辐射的3-5公里商圈,试图补充其小件物流服务。

上述二级市场投资人认为,拼多多认购国美零售2亿美元可转债,双方业务互补较强,比较符合逻辑;而京东和国美零售在业务上互补较弱,“对国美而言,目前是联合一切能联合的力量。”

国美先后与拼多多、京东“联姻”,背后的心态也不难理解。电商平台有流量、有资源,国美能够借助其实现数据的深度打通和协同,以更快的效率让零售商的库存周转速度和电商转化率做到极致。

在618电商大战来临之前,京东动作频频,不仅宣布和快手达成战略合作,近日亦有消息称,京东计划启动香港二次上市,预计6月18日挂牌。关于上市消息,京东此前对此回应不予置评。

截至发稿,京东股价为52.16美元/股,市值为763.19亿美元;国美零售股价为0.91港元/股,市值为196.17亿港元(约合25.31亿美元)。

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