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北京便利店少的历史原因

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北京的便利店很少。 从一开始就有历史原因,或者说是政策原因。

2009年我们做了市场调查,了解到当时北京有发展便利店的计划,但受现有一些商业模式的影响,所以上面规定“北京引进外资便利店不得超过两家” 。

为什么要限制外资便利店? 由于当时国内的便利店业务发展还很缓慢,快客是当时最常见的品牌,其次是好邻居和一些早已消失的品牌。 北京市民最熟悉的便利消费,其实是京客隆等中型超市。 为了防止外资企业抢市场,出台了这条硬性规定。

在711、全家、罗森三大便利店品牌中,只有711成功拿到了牌照。 罗森一直在拉锯,但还是进来了,全家都被彻底拒之门外。 但是进来是进来了,另一个诅咒降临:

《禁止境外便利店采用特许经营方式》

事实上,这基本上扼杀了711等成熟的便利店,因为如果加盟店不能快速铺开,便利店背后的物流链不会饱和,物流成本会非常昂贵,商店难以赚取利润。 一开始,北京人觉得便利店贵,不是因为别的,是因为店家卡在脖子上了。

那是将近 10 年前的事了。 去上海和广州的时候,感觉便利店随处可见,但回到北京,你会想找711比电影院还少。 这样做的结果是国外便利店发展缓慢,而国内便利店的经营却跟不上。 市场规律就是这样。 不是你给他们留了市场空间,他们就可以迎头赶上。

如果你前几年去上海或者成都,不管是罗森还是红旗连锁,在店里交水电费都很方便,但当时北京的711等便利店还没有能够缴水电费。 如果你去便利店,你只能买口香糖、可乐和午餐。

便利店一点都不方便。

因为,从一开始,上面就没有打算让它成为一个方便的设施。

因为便利店不方便,东西又贵,除了上班族在711买午餐和早餐,几乎没有人去便利店买东西。

一旦形成了购物习惯,即使北京现在想在便利店追赶,地价涨了,开店成本越来越难收回……

所以北京人只能忍,谁让这里的营商环境如此特别。

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  1. 青储机 :
    2021-08-31     Win 7 /    Chrome

    自己的孩子生长得慢,怒其不争也是一方面

  2. 香水香精 :
    2021-07-23     Win 10 /    Chrome

    便民利民,禁止恶意竞争

  3. 拾风 :
    2021-07-14     Win 10 /    Chrome

    似乎便利店已经快被京东到家、盒马等1小时到家打趴;

    1. beyondV :
      2021-07-14     Android /    Chrome

      @拾风

      这正是想要的结果,排斥外资

      1. 拾风 :
        2021-07-15     Win 10 /    Chrome

        @beyond

        7.11还是挺不错的~以前公司楼下有一家,上班的早餐都在711解决~对比下国产的便利店比如“美宜佳”这些确实没竞争力。

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