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微信视频号开放注册了,我亲测的几个感受

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  今天听说微信号IOS端开放申请注册了。

我大概是在三月初拿到了开通视频号的权限,这还要感谢媒老板的一位负责人,是她帮我推荐给腾讯的人。

玩了大概一个多月,今天说一下我玩微信号的一些情况和感受。

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1、虽然我只是把去年抖音做的视频搬了过来,但是一个月也圈了1万多粉丝,后来我看有个排行榜,我的粉丝量居然进了全网前150名,这是我万万没想到的,所以说做什么早做都有红利。

后来我还帮几个做内容的朋友牵线开通了视频号,他们目前做得也不错。

2、微信视频号在使用的时候,你会感觉没那么“爽”。比如它一条播完不能自动跳转下一条播放,你需要不断用手往上滑几下才会看到下一条视频。为什么微信不能像抖音、快手一样看完手一滑就能看下一条呢?

微信团队当然应该知道这么看视频更爽,视频总播放量更高,但微信的地位(全民使用,粘性最高)决定了它可以不这么“急功近利”地追求视频号的播放总次数。

所以微信视频号在追求一种“去瘾”的设计。

从对视频号权限的开放步骤来看,微信真的没那么着急,半年过去了,还没有进行全民测试,也真的是耐住了性子。

3、抖音的推送,主要靠系统算法,快手除了系统算法,还更倾向于照顾每个号的粉丝。微信视频号呢,多了一个强社交维度的推荐,所以你现在可以看到“朋友点赞”的视频。

同时,由于视频号和微信天然的关系,通过社交推广显得极其通畅。你在朋友圈看到一个朋友转发了一条视频号,你既不需要跳转,也不需要重新下载一个APP,你自然就可以看到或者关注。当然这就让视频号背靠中国最大的流量池,具有广阔的想象空间。

4、不得不说,微信很“厉害”。厉害在哪里呢,不知道你有没有注意到微信视频号的尺寸,如果你上传视频的话,它会自动给你截图剪辑的尺寸,很有意思。

因为抖音的内容下载下来,左上角有抖音logo,右下角有抖音号,你随便转过来也不好。那怎么办呢,这个视频尺寸可以让你直接把上下两个水印全截除,看起来就是个原创视频。

除非你的视频带了其他平台的logo,微信不管你的视频来自哪里,有没有和其他平台重复,一律允许发在视频号。这就让大部分短视频自媒体迁移成本很低,而因为微信的封闭性,抖音又很难监测到视频号和抖音内容的重复。

5、从目前我的观察看,点赞数高的视频看跟抖音快手没有太大区别。而且各种雷同的情节桥段不断被重复拍摄,也没有什么太大新意,内容的控制上似乎并没有太好的办法。

6、不过,说了这么多,我还是没怎么用心去经营视频号,我发布的所有内容都是从抖音发过之后搬运过来的。尽管看起来这是一个很大的风口,为什么我不能全力去做呢?

首先是时间和精力分配的问题(抖音经营了20多万粉丝后停更了)。如果是6年前,我还在经营自媒体公号,那我可能会义无反顾冲进去,经营一波流量。但现在的工作重心是经营一家咨询公司,精力首先是为客户服务,而不是经营自媒体流量。所以首先要保证的是为客户服务的时间,而不是去经营“自媒体”。

其次,短视频的形式很难讲透特别深刻的道理,内容的关注者不是你想影响的人,那就暂时先把这个工作放在一边吧。当然好的战略和营销内容也可以用一分钟讲出来,只是要花费的精力会更多,所以还是要考虑时间分配的问题,也许将来有精力了会重新来做吧。

7、至少在相当长的一段时间内,微信几乎就代表着移动互联网的绝大部分,可能80%的移动互联网生活都可以直接或者间接的来自微信。通讯、支付、电商、游戏、搜索、新闻等等都是这样,那么视频内容,也很可能被微信挖走一大部分用户时间。

而且,微信视频号的名称是唯一和排他的,你先注册别人就不能用了,如果你正在短视频领域扑腾,那么尽快搞个微信视频号吧。

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