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对6-7亿人来说,短视频是内容消费升级

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考虑到14亿人,上过大学大专的总数不到2亿,还有12亿人,老人2亿多,小孩2亿多,还有6-7亿人,手机可以看,读书是很少的。这6-7亿人,也需要看点什么。短视频、直播,很火,就不难理解。

受过高等教育的,内容消费很多选择。但是,没有读过多少书的,看书都有难度。这些很少读书的群体,第一次在电视之外找到新的娱乐方式,短视频。

6-7亿人,以前就是晚上看看电视、跳跳广场舞,现在有了短视频。你说,这是不是惊人的流量!短视频,刷不停,这不一定是害人,这是消费升级:从电视消费,升级到短视频消费。短视频的内容真实、多样,人间百态,缤纷多彩。不是这6-7亿人的内容消费升级是什么?

外面的那种奶头乐研究不适合我们的现状。不要看到娱乐内容,就一个奶头乐丢过去。以前的电视屏幕内容,单一、造作,现在的手机屏幕,多样、真实,这是内容升级。这说不定还能生发出更多商业玩法,更多内容迭代。只有当内容总是重复,剧情重复,情绪重复,看了开头就知道结尾了,多少续集都不变,那才是单纯娱乐,缺少营养。

这6-7亿人比从前更快乐,在短视频上看到了更多美好的事情,他们中间也会有更大比例的人,会努力工作,去追求这些美好。上进心,也是人力资本的一种。所以,短视频的内容消费,几乎可以说是人力资本的提升过程,不是通过读书,不是通过培训,而是通过缩小信息鸿沟,扩大信息来源,激发上进心,来提升。

这个推理有没有什么问题?大家议议。

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